Lot 505: Dagenite Car Batteries Lithographed Tin Advertising Sign

A rectangular lithographed tin advertising sign for Dagenite Car Batteries with a teal-blue ground. The design features the brand name in cream and black three-dimensional block lettering, overlaid with a central yellow stylized lightning figure. Below the main title is the slogan MAKE LIGHT OF THE LOAD! in slanted cream script. The left margin carries a printed notice to traders regarding government advertising restrictions, and the top left corner is marked for the printer H.C.P. & Co. Ltd. 21, Tothill Street, London S.W.1. The right margin includes identification text reading WALLPLATE NO. D (10) (REPRINT) - THIS DISPLAY MATERIAL IS THE PROPERTY OF HOLSUN BATTERIES, AND MUST BE GIVEN UP ON DEMAND. 71/H/I/17/10/50.
Approximately 25 inches x 18 inches.