Lot 504: Champion Spark Plugs Metal Advertising Sign

A rectangular lithographed metal advertising sign for Champion Spark Plugs featuring a road map of Great Britain. The sign is designed with a yellow header and border surrounding a central blue field. The top header displays black block lettering reading Drive the CHAMPION WAY. The main body of the sign contains a detailed road map of England, Wales, and Southern Scotland with various motorway and primary road markings. To the right, promotional text reads ON DEPENDABLE CHAMPION SPARK PLUGS above the Champion red, black, and white logo. A graphic illustration of a spark plug is included, with the brand name visible on the porcelain insulator. The map is credited to Motor magazine with a stylized red logo and is dated MOTOR Sept 1972. The lower left corner bears the printed code 72 / 10 / D27 and the lower right corner is marked X / A.
30 inches by 18 inches.