Lot 42: Wills's Gold Flake Cigarettes Enamel Advertising Sign
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A rectangular enamel advertising sign for Wills’s Gold Flake Cigarettes. The sign features a white ground with bold red block lettering and black drop-shadowing. The text displays the brand name ‘WILLS’S’ positioned above a horizontal black line, with ‘GOLD FLAKË’ and ‘CIGARETTES’ below. The word ‘FLAKË’ is rendered with a diaeresis over the ‘E’. The reverse of the sign shows heavy corrosion and areas of thick white plaster or adhesive residue.
42 3/4 inches x 23 3/4 inches.
Condition report:
The front shows enamel losses and associated oxidation at the corners and along the outer edges. There is a notable enamel chip on the face located between the letters \'L\' and \'S\' of \'WILLS\'S\' (photo 2). The white ground exhibits general surface scratching, scuffing, and minor staining. The red and black enamel remains vibrant. The reverse is in poor condition with extensive rust and a significant covering of white residue (photo 7).
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