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AP saleroom Two-Day Auction

Lot 291: John Cotton's Smoking Tobacco Cardboard Advertising Showcard

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Start price: £4

Estimated price: £10 - £20

Buyer's Premium: 16%

A John Cotton’s retail counter-top cardboard advertising showcard of open rectangular form with a curved pop-up backboard. The piece is finished in a buff ground with black and dark brown printed typography. The front panel features the brand name John Cotton’s in a bold serif font above text reading Nos 1 & 2. Medium. The upper display section repeats the branding and includes the slogan Finest Smoking Tobacco, the manufacturing location Edinburgh, and pre-decimal pricing of 2/ 1 1/2d per oz. The side panels are printed with John Cotton’s Nos 1 & 2. Medium. 1/2 lb. in 1 oz. Airtight Tins. A circular crest is printed at the top of the backboard featuring a central device within a wreath, flanked by ribbons reading Trade and Mark with Registered below. The interior is unfinished brown corrugated cardboard.


Condition report:

The showcard shows wear and age-related damage. There is heavy staining and yellowing across all panels, particularly visible on the lower front and sides (photo 1). The cardboard has structural creases and softening, with significant tearing and dog-eared corners to the upper left and right front flaps (photo 2 and 3). The pop-up backboard is bent and shows fraying and small losses along the top edge (photo 1). Several small punctures and indentations are present on the front face (photo 1).