Lot 205: PREMIER CYCLES Graphic Art Poster
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A large scale lithographic advertising poster for Premier Cycles of Coventry and London. The illustration depicts an Edwardian era pastoral scene featuring a man in a brown suit and flat cap holding a safety bicycle, while a woman in a long skirt and feathered hat lights his pipe. A second bicycle is visible in the background against a landscape containing a cottage and a large watermill. The upper section displays the title PREMIER CYCLES in stylized red lettering. The lower margin is marked COVENTRY & LONDON and includes a Royal Warrant crest featuring three ostrich feathers emerging from a coronet with a ribbon bearing the motto ICH DIEN. Below the crest is the printed text BY SPECIAL APPOINTMENT. The poster is housed in a dark-stained oak frame with a gilt-finished inner slip and is protected by glass. The reverse has been re-backed with modern brown paper and adhesive tape.
Height: 41.5 inches
Width: 29.5 inches.
Condition report:
The poster exhibits significant signs of age and historical wear. Multiple prominent horizontal and vertical cracks, creases and tears are visible across the entire surface of the print, notably through the central figures and the upper title area (photo 1). The paper shows overall yellowing and toning, appearing brittle with some lifting observed along the crack lines (photo 2 and 3). The frame shows light scuffing and edge wear consistent with age. Not examined out of the frame.
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