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Lot 15: Firefly Cigarettes W.D. & H.O. Wills Advertising Showcard

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Start price: £30

Estimated price: £60 - £90

Buyer's Premium: 16%

A lithographed card advertising showcard for Firefly Cigarettes. The piece features a light blue and purple ground with a central anthropomorphic illustration of two fireflies standing on a leaf, sharing a light from their cigarettes against a luminous background. Centrally titled FIREFLY in shaded block lettering, with the slogan OBLIGE ME WITH A LIGHT. below the graphic. The base bears a printed manufacturer line reading W. D. & H. O. WILLS, BRISTOL & LONDON. ENGLAND. The reverse is finished with plain brown cardstock.
9.9in x 8in.


Condition report:

Minor foxing and brown spots are present across the image surface, particularly within the central light area and to the right of the fireflies (photo 1).