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AP saleroom Two-Day Auction

Lot 16: Ogden's St. Julien Tobacco Advertising Showcard

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Start price: £10

Estimated price: £30 - £60

Buyer's Premium: 16%

An Ogden’s St. Julien Tobacco advertising showcard featuring an arched top with a lithographic illustration of a thatched cottage and a man walking along a garden path. The central section displays orange serif brand lettering on a cream banner ground above the slogan ‘COOL & FRAGRANT’ in white against a black ground. The design is flanked by two printed graphics depicting 1-oz packets of Empire Blend and Pure Tobacco. To the reverse is a cardboard fold-out easel stand. Small print along the bottom edge reads ‘ISSUED BY THE IMPERIAL TOBACCO COMPANY (OF GREAT BRITAIN & IRELAND) LIMITED.’

Approximately 10.6 inches in height and 9.6 inches at the widest point.


Condition report:

The showcard is in fair condition. There is a prominent vertical crease running through the cottage illustration (photo 1) and a small puncture hole above the chimney (photo 2).