Lot 112: Wills's Superfine Shag Advertising Showcard
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A shaped lithographed cardboard counter-top advertising showcard for Wills’s Superfine Shag. The design features a maroon ground with an arched crest and side cut-outs, centred by a circular vignette depicting an elderly man in a top hat smoking a clay pipe against a yellow ground with blossom. To the left is an illustrated packet of W.D. & H.O. Wills Superfine Shagg Redcliff Street Bristol, and to the right a printed eight-pointed star emblem alongside text reading Regd. Trade Mark No. 5908 and W.D. & H.O. Wills, Bristol & London. The lower section displays bold lettering reading Superfine Shag. The reverse shows cardboard backing with remnant mounting strips. Measuring approximately 8.75 inches wide by 7.5 inches high.
Condition report:
Prominent vertical tear and creasing extending through the upper section and into the lower right corner (photos 1, 2, 4). Wear, fraying, and surface losses to the edges and corners, with particular chipping to the top rim (photo 2) and bottom edge (photo 3). Scattered surface scratching, scuffing, and fine creasing throughout the printed face. Reverse exhibits extensive foxing, staining, and adhesive tape residue (photo 5).
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