Lot 25: Early 20th Century Double-Sided Enamel Advertising Sign for Gossages Soap

An original vintage double-sided enamel advertising sign for Gossages Soap, constructed of enameled metal. The sign features two distinct advertisements, suggesting it was designed for display perpendicular to a wall or post. The first side is oriented vertically, reading GOSSAGES Magical Soap and FREE LATHERING SOAP rendered in bold blue, red, and and white lettering against a dark blue and yellow ground. The second side is oriented horizontally, featuring the text WHEEL BRAND GOSSAGES’ Dry Soap alongside a graphic of a ship’s wheel, utilizing the same vibrant color palette. This piece is consistent with early 20th-century commercial signage.