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AP saleroom

Stuart S

Lot 24: Early 20th Century Monsters Lemon Squash Double Sided Enamel Advertising Sign

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This auction ended on 12 February 2026.

Start price: £900

Estimated price: £1,500 - £2,000

Buyer's Premium: 16%

An early 20th-century enamel advertising sign for ‘Monsters Lemon Squash’. The sign is die-cut and figurative, shaped like a hand holding an elongated beverage bottle. Market consensus indicates these signs were typically double-sided. The design features a lime-green bottle segment inscribed vertically in yellow lettering with “MONSTERS.” The lower section, depicting the hand holding the price tag, is rendered in black and white, inscribed “1 D PINT,” confirming its use during the pre-decimalization era in the United Kingdom. The sign was designed for promotional display, likely mounted on a wall or bracket.