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AP saleroom

Stuart S

Lot 11: Rare Vintage Rinso and Fry's Dual Advertising Enamel Sign

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This auction ended on 12 February 2026.

Start price: £120

Estimated price: £200 - £400

Buyer's Premium: 16%

A rare vintage commercial advertising sign, likely constructed of enamelled metal, dating to the early-to-mid 20th century. The sign features dual advertising for two distinct products: Rinso laundry detergent and Fry’s Chocolate. The upper section advertises Rinso, displaying the logo in white lettering on a red oval set against a dark blue background. Accompanying text reads “SOAK THE CLOTHES” and “SAVES COAL EVERY WASH-DAY.” The lower section advertises Fry’s Chocolate, presented in large white lettering on a dark background, set against a vertically planked tan background. Small legible text below the Fry’s name indicates a royal warrant: “MAKERS TO HM THE KING & HM THE QUEEN.” The sign is typical of in-store or exterior commercial advertising from the period.