Lot 85: Whitbread Advertising Showcard

Whitbread advertising showcard featuring a pale yellow ground. The header displays ‘WHITBREAD’S’ in red serif lettering with a black outline, above ‘INDIA PALE ALE’ in blue serif lettering with a black outline. A central circular vignette depicts the company’s deer head trademark framed by hops and leaves. To the left is a representation of a dark glass beer bottle with a branded foil cap and a circular label reading ‘WHITBREAD & CO LP LONDON’. Centrally positioned is the price ‘PER 2/6 DOZ’ in red and black, above the slogan ‘NATURALLY MATURED. NO ARTIFICIAL PROCESS.’ in black sans-serif font. The printer’s mark at the bottom centre reads ‘EYRE & SPOTTISWOODE, H.M. PRINTERS, LONDON.’. Housed in a dark-stained wooden frame with a modern hardboard backing and hanging wire.
20.5 inches by 14.75 inches overall.