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Lot 592: Willing & Co. Ltd. Enamel Advertising Sign

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Start price: £60

Estimated price: £120 - £250

Buyer's Premium: 16%

A square advertising enamel sign for the outdoor advertising contractor Willing & Co. Ltd. The sign features a maroon ground with a central yellow circular vignette styled with a relief effect. The central graphic is printed with the slogan The Open Door to more Business in a dark red serif typeface. The upper corners are decorated with yellow lettering reading WILLING SERVICE set on a diagonal against the maroon ground. The lower section carries the address for the company in yellow block capitals reading FOR THESE SPACES APPLY WILLING & CO. LTD KINGS CROSS. W.C.I. A small vertical maker’s mark is printed on the far left edge reading APEX UK 6. The reverse of the sign shows a grey metal surface with significant oxidation, yellow paint splashes, and three red brushstrokes.

Width: 16 inches
Height: 16 inches.


Condition report:

Generally very good condition and bright colours. Several small chips and surface pitting are visible within the central yellow field and across the brown ground (photo 2).