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Lot 555: De Reszke Minor Cigarettes Enamel Advertising Sign

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Start price: £80

Estimated price: £150 - £250

Buyer's Premium: 16%

A large scale rectangular enamel advertising sign for De Reszke Minor cigarettes featuring a bright yellow ground with a dark blue border. The upper section displays bold black sans-serif capitals reading 10 MINUTES TO WAIT—SO above a central slogan in fluid black script reading Mine’s a Minor!. The lower portion bears the product name De Reszke MINOR Cigarettes in a combination of serif and block lettering. A small printed digit 5 is visible below the g of Cigarettes. The bottom right edge carries a printed maker’s mark in black reading MAKERS PATENT ENAMEL CO BIRMINGHAM.
40.5 inches x 60 inches.


Condition report:

The sign has retained it\'s bright yellow colouring with some surface scratching. There is an area of enamel loss and deep corrosion along the bottom of the right hand side edge.