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AP saleroom Two-Day Auction

Lot 432: Morganol Motor Oils Flanged Enamel Advertising Sign

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Start price: £500

Estimated price: £1,000 - £1,500

Buyer's Premium: 16%

An exceptionally rare double-sided flanged enamel advertising sign on a white ground. The face displays black arched serif lettering reading MORGANOL in quotation marks above straight serif lettering MOTOR OILS. The base features a decorative black banner with fleur-de-lis motifs containing white lettering reading SOLD HERE. The black finished mounting flange is pre-drilled for wall attachment.
19.5 x 14.5 inches.


Condition report:

The sign retains a good level of original gloss. Some enamel chipping and associated surface rust are visible along the top and right-hand edges (photo 1). A circular area of enamel loss with surface corrosion is located to the left of the bottom banner on one side (photo 3). Fine crazing is present in the white enamel ground, particularly around the lower lettering (photo 7). Age-related surface scratches, scuffs, and minor pit marks are evident consistent with outdoor use (photo 4). The black mounting flange shows surface wear, paint loss, and corrosion around the pre-drilled holes (photo 2). There are several patches of professional restoration barely visible on the various photos.