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Lot 408: New Hudson Cycle Co Ltd Enamel Advertising Sign

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Start price: £150

Estimated price: £300 - £500

Buyer's Premium: 16%

An enamel advertising sign for The New Hudson Cycle Co Ltd, Birmingham. The sign features a white ground with black block lettering reading THE “NEW HUDSON” CYCLE COY (LTD) to the circular border. The central circular field displays the company logo consisting of a flexed orange arm emerging from a mural crown, holding a hammer. A lower protruding tab is lettered BIRMINGHAM in black. The reverse is marked with hand-painted yellow numerals 32.
16.5 inches high and 14.5 inches wide.