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Lot 396: B.S.A. Cycles Advertising Cellulose Showcard

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Start price: £80

Estimated price: £150 - £300

Buyer's Premium: 16%

A lithographed cardboard advertising showcard for B.S.A. bicycle components. The sign features a cream ground with a central red rectangular panel framed by gold and green Art Nouveau scrollwork. The main text is printed in shadowed serif lettering reading CYCLES BUILT WITH B·S·A FITTINGS TO YOUR ORDER. To the left is the piled three-rifles trademark with the lettering TRADE MARK and B.S.A. below. The lower right edge bears a printed mark reading GRANT & CO. LIMITED, TURNMILL STREET, LONDON. The reverse is plain cardboard.

12.25 inches x 8 inches.


Condition report:

very good original condition with bright colouring