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Lot 31: Wills's Woodbines British Industries Electricity Advertising Showcard

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Start price: £4

Estimated price: £10 - £20

Buyer's Premium: 16%

A printed paperboard advertising showcard for Wills’s Woodbines cigarettes, from the British Industries series. The central illustration depicts an industrial turbine hall with two workers in white overalls standing beside large green generators. The header features the brand name WILLS’S WOODBINES in orange block lettering. The lower section includes pricing for 10 for 4d and 15 for 6d, alongside a vignette of an electricity pylon and two packets of Wild Woodbine cigarettes. The margin is printed with the series title British Industries ELECTRICITY and the footer reads ISSUED BY THE IMPERIAL TOBACCO CO (OF GREAT BRITAIN & IRELAND) LTD. A small reference number 11370 is printed at the bottom right corner. The card is finished with a dark metal bound edge.

7.25 inches by 10 inches.


Condition report:

The front shows significant age-related wear, including widespread foxing and brown spotting to the cream-coloured margins (photo 1). There is a prominent water stain to the bottom left corner and lower margin (photo 1).