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Lot 24: Richmond Gem Cigarettes Advertising Showcard

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Start price: £40

Estimated price: £80 - £150

Buyer's Premium: 16%

A chromolithographed cardboard advertising showcard for Richmond Gem Cigarettes. The central vignette depicts a gentleman in 18th-century dress, wearing a tricorn hat and frock coat while smoking a long pipe and leaning on a walking stick, set against a thatched cottage backdrop. The illustration is flanked by trompe-l’œil depictions of Mild and Medium cigarette packets in 10 and 20-count sizes, with a green cylindrical packet shown at the base. Printed lettering to the top reads Richmond Gem Cigarettes. in script, with Mild & Medium IN CARTONS OF 10 & 20 ALSO PAPER PACKETS. below the central figure. The lower edge is marked ISSUED BY THE IMPERIAL CO LTD SUCCESSORS TO ALLEN & GINTER. The reverse retains a functional fold-out cardboard easel strut.
12 by 8.75 inches.


Condition report:

The display face retains bright lithographic colours with minor surface abrasions and scattered small areas of paper loss appearing as white specks (photo 1). Visible wear to the edges and corners consistent with age (photo 1). The reverse exhibits significant water staining, heavy foxing, and old adhesive residue near the top edge (photo 4). The rear cardboard strut is intact and functional.