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Lot 22: Wills's Woodbines Cellulose Advertising Showcard

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Start price: £20

Estimated price: £40 - £80

Buyer's Premium: 16%

A Wills’s Woodbines advertising showcard, featuring a lithographed harbour scene titled British Industries — TRANSPORT. The central illustration depicts a white merchant vessel being loaded by a crane alongside a red six-wheeled truck and workers. The design includes a vignette of a steam locomotive to the lower left and two cigarette pack illustrations for Wild Woodbine to the lower right. Pricing is printed to the lower left as 10 FOR 4D and 15 FOR 6D. The bottom margin is printed ISSUED BY THE IMPERIAL TOBACCO COMPANY (OF GREAT BRITAIN & IRELAND), LIMITED. The showcard is mounted to a cardboard backing with a metal-wrapped frame edge and an integral fold-out easel strut. The lower-left corner bears a small printed numerical code reading 10364.
10 inches x 7.5 inches.


Condition report:

The front surface shows multiple fine scratches and scuffs across the central illustration (photos 2 and 3). There is foxing, spotting, and damp staining across the white borders and margins (photos 1 and 4). The metal frame edge displays signs of surface oxidation and rust (photos 1 and 6). The reverse cardboard side shows foxing and staining, although the support strut remains fully intact (photo 6).