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AP saleroom Two-Day Auction

AP saleroom Two-Day Auction

Lot 214: Whitbread's London Stout Advertising Framed Print

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Start price: £80

Estimated price: £150 - £250

Buyer's Premium: 16%

A Whitbread’s London Stout advertising print featuring a cream ground with red serif block lettering for the brand name. The central brewery trademark depicts a hind’s head within a circular border, draped in a wreath of hops and leaves. Below, blue block lettering reads ‘LONDON STOUT’ above the price ‘2/6 DOZ’. To the left is a printed illustration of a dark glass bottle with a label reading ‘WHITBREAD & CO LTD’, ‘LONDON STOUT’, ‘TRADE MARK’ and ‘BREWED & BOTTLED BY WHITBREAD & CO LONDON’. The bottle cap is printed with the text ‘WHITBRE…’. The bottom margin carries the text ‘MATURED IN BOTTLE – NOT CARBONATED’ and a printer’s mark reading ‘EYRE & SPOTTISWOODE, LTD. H.M. PRINTERS, LONDON.’. The piece is housed in a dark-stained moulded wooden frame with a gilt inner slip.
26.5 inches wide by 32.5 inches high.


Condition report:

The print shows overall paper toning and foxing (photo 2). There is a significant damp stain to the lower-left corner (photo 4) and a smaller mark to the right of the central logo (photo 3). The frame exhibits surface scuffs and dings (photo 7). The reverse paper backing is torn with old tape repairs (photo 9).