Lot 159: McEwan's Pale India Ale Framed Advertising Showcard
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A framed lithographed framed showcard for McEwan’s Pale India Ale. The central sporting scene depicts three men and two dogs in a flat-bottomed boat on a river or marshland. One man in a red tartan suit and deerstalker hat aims a shotgun at a rising duck, while a crate in the vessel is lettered MC EWAN’S INDIA PALE ALE. The background landscape features a small group of kangaroos, indicating production for the Australian export market. The top border features the arched brand name MC EWAN’S in large black serif lettering, with PALE INDIA ALE across the bottom. The print is housed in a glazed dark-stained wooden frame with a quadruple-beaded profile. Two original metal hanging eyelets are present in the upper white margin.
Approximately 24 inches wide by 29 1/2 inches high.
Condition report:
The print shows significant foxing and age-toning, particularly visible in the sky and white margins (photo 4). The paper surface displays minor rippling and faint creasing consistent with age (photo 3). The wooden frame has light surface scuffing and dust accumulation (photo 6). The reverse paper backing is intact but shows discolouration and the original tape is beginning to perish (photo 5).
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