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Lot 116: St. Bruno Flake Tobacco Advertising Showcard

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Start price: £30

Estimated price: £60 - £100

Buyer's Premium: 16%

A die-cut lithographed cardboard shop counter showcard for St. Bruno Flake tobacco. The display features a large stylized red script header reading St. Bruno above a graphic composition of tobacco tins and packets in various sizes. The central and outer tin graphics are marked 1/4 lb. Box and bear the text ST. BRUNO REGISTERED TRADE MARK No 221814 FLAKE, with fine print stating the brand is the exclusive property of the Imperial Tobacco Company (of Great Britain & Ireland) Limited. The base of the showcard features a red banner with the slogan THE STANDARD DARK FLAKE in black block lettering. The lower edges include the printed text THIS LABEL IS ISSUED BY THE IMPERIAL TOBACCO CO. (OF GREAT BRITAIN AND IRELAND) LIMITED and a small printer code Q.B. 1710. The reverse retains two original cardboard fold-out support struts and an added twine for hanging.
Width: 22 inches
Height: 8.5 inches.


Condition report:

The showcard is in fair condition with visible structural damage. There are tears and creases to the die-cut St. Bruno script header, specifically around the letter t and the tops of the letters (photos 1 and 2). The reverse shows general browning and aging of the card (photo 4).