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Lot 625: Gold Flake Honey Dew Cigarettes Advertising Showcard

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Start price: £10

Estimated price: £20 - £40

Buyer's Premium: 16%

A celluloid over tin advertising showcard for W.D. & H.O. Wills Gold Flake Honey Dew cigarettes. The cream ground is lithographed with a central cigarette packet and an open box, surrounded by vignettes of sporting and leisure figures engaged in cricket, golf, tennis, rowing, swimming, lawn bowls, and beach activities. The slogan ‘-the man’s cigarette that women like.’ is printed in the lower centre, below text reading ‘PLAIN OR CORK TIPPED’. A printed line along the bottom edge reads ‘ISSUED BY THE IMPERIAL TOBACCO COMPANY (OF GREAT BRITAIN & IRELAND)’. The showcard is fitted with a metal wire hanger at the top edge and an original fold-out cardboard strut to the reverse.
15 1/4 inches x 20 inches.


Condition report:

Damage and paper loss are visible along the bottom edge, including tears and heavy creasing (photos 1, 3, and 4). The front surface displays general discolouration, foxing, and scattered small spots throughout (photo 2).