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AP saleroom Two-Day Auction

Lot 619: Nestlé Milkmaid Brand Condensed Milk Lithographed Tin Advertising Sign

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Start price: £30

Estimated price: £60 - £100

Buyer's Premium: 16%

A rectangular lithographed tin advertising sign for Nestlé Milkmaid Brand condensed milk. The sign features a black ground with a central red horizontal band. The upper section bears the words CONDENSED MILK in a serif typeface, while the lower section reads MILKMAID BRAND in a matching font. Centred on the sign is a printed graphic depicting a product tin labelled CONDENSED MILK MILKMAID BRAND SWEETENED, featuring a central vignette of a milkmaid and two medals marked PARIS 1867. Below this graphic, the text reads A NESTLE’S PRODUCT. The central red band includes gold Chinese characters 奶牛(公企)字紅, used as a brand identifier for regional markets. A printed maker’s mark along the lower red border edge reads MANUFACTURED BY THE METAL BOX COMPANY (MALAYA) LTD. SINGAPORE.


Condition report:

The sign is in aged condition with extensive surface crazing and fine cracking to the lithographed finish across the entire front (photo 1).