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Lot 6: Park Drive Lithographed Advertising Showcard

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Start price: £40

Estimated price: £80 - £120

Buyer's Premium: 16%

A lithographed advertising showcard for Park Drive cigarettes. The sign features a landscape illustration depicting a country estate entrance with open wrought-iron gates, a driveway, and a manor house in the background. The lower section contains the slogan ‘The really good cigarette’ in white script above the brand name ‘PARK DRIVE’ in large yellow block lettering. The sign is finished with a yellow border and four corner mounting holes, with a yellow-painted reverse. A printed signature reading ‘ROWLAND HILDER’ is located at the lower right of the illustration area.
30 inches x 20 inches.


Condition report:

Surface scratching and scuffing are visible across the main illustration (photo 1). Oxidation and rust are present around the outer edges and at the four corner mounting holes, with associated paint loss (photo 4). The sky area of the illustration exhibits some light discoloration and spotting (photo 2). The yellow-painted reverse side has extensive surface scratching and scattered spots of light surface rust (photo 7).