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Lot 56: Turf Cigarettes Enamel Advertising Sign

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Start price: £120

Estimated price: £250 - £400

Buyer's Premium: 16%

White ground rectangular sign featuring a red border. The upper section displays a circular logo with a white winged Pegasus and brown detailing, set within blue and red borders. The brand name Turf is rendered in blue serif lettering with red outlines, above CIGARETTES in blue block capitals and the slogan QUALITY WINS! in red cursive script. The reverse has a black finish with a stencilled white mark reading P.E.C. C.LTD. O/NO Z612. APRIL 1954.
30 inches by 20 inches.


Condition report:

Significant corrosion and enamel loss is present along all four edges and corners, with a substantial area of rust and total loss to the bottom left corner and lower edge (photo 1). Enamel chipping and surface rust are visible surrounding the four mounting holes. The front face shows multiple small chips to the enamel, particularly on the lower half, alongside surface scratches and minor pitting (photo 3). The reverse displays extensive surface oxidation and rust blooms (photo 6).