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Lot 53: Waverley Cigarettes Enamel Advertising Sign

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Start price: £100

Estimated price: £200 - £400

Buyer's Premium: 16%

A rectangular enamel advertising sign featuring a blue ground and a black horizontal band. The upper section displays the brand name WAVERLEY in bold white sans-serif block lettering. The word CIGARETTES is positioned below in white block letters with black drop shadows. The base of the sign carries the slogan ‘The Best in Every Case’ in white lettering with black outlines and the word ‘Every’ underlined.
30.5in x 24in.


Condition report:

The sign is in a weathered as-found condition with significant signs of outdoor exposure. There is extensive loss of enamel and heavy oxidation along all four edges and corners (photos 1, 2, and 3). Multiple blowouts and chips to the enamel are visible, notably near the upper edge and scattered across the central blue field (photos 1 and 3). The surface exhibits numerous fine scratches and scuffing (photo 2). The reverse is heavily corroded with uniform surface rust and complete loss of finish (photo 6).