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AP saleroom Two-Day Auction

Lot 298: A Collection of British Commercial and Tobacco Advertising Ephemera

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Start price: £10

Estimated price: £30 - £50

Buyer's Premium: 16%

A collection of British advertising and promotional ephemera, primarily mid-20th-century tobacco and household brands. The lot includes an interactive novelty folding card for O.K. Spicy Sauce, featuring a printed graphic of a sauce bottle to the front, opening to reveal a black and white photograph of a female model with a two-part transparent plastic swimsuit overlay, the reverse printed George Mason & Co. Ltd., 265 Merton Road, London, S.W.18. The collection further includes a carded Kiddicraft Miniature pack containing plastic Capstan Navy Cut cigarettes, a miniature Gold Flake Cigarettes pack mounted on a maroon pin-back card, a folding card Capstan golf tee pack containing three blue plastic tees, a blue and white Senior Service presentation box containing a miniature cigarette and keychain, and two empty card packets for Wild Woodbine and Carreras Clubs Virginia cigarettes. Also present are a Koray tablets card box containing five tablets, a circular metal tin for Ogden’s Snuff, a circular enamel pin for Booth’s London Dry Gin, and a brass and enamel badge depicting the Butlin’s mascot.


Condition report:

Overall condition is good for age. The paper items show typical age-related toning, creasing, and localized staining, with notable yellowing and staining from adhesive tape to the interior panels of the O.K. Sauce card. The plastic overlays remain intact with minor surface scratching. The Ogden\'s snuff tin shows significant oxidation, surface rust, and loss to the printed design. The Kiddicraft and Gold Flake miniatures remain attached to their original card mounts.