Lot 28: Player's Navy Cut Cigarettes Cardboard Advertising Showcard

A cardboard folding advertising showcard for Player’s Navy Cut cigarettes featuring a maroon ground with yellow script lettering. The front is illustrated with an open pack of twenty Player’s Navy Cut “Medium” cigarettes, displaying the “Hero” sailor trademark within a lifebuoy. The slogans “Player’s Please” and “It’s the Tobacco that Counts” are printed in yellow script. The interior of the folding card lists various available products including Navy Cut, Bachelor, No. 3 Virginia, Weights, Drumhead, and Gold Leaf cigarettes, as well as several tobacco mixtures. A central circular logo repeats the “Player’s Please” slogan. The showcard is fitted with a central metal clip at the top for hanging or displaying.

Height: 14.5 inches (including hook)
Width: 9.25 inches.