Lot 157: Norfolk Food of Strength Advertising Showcard
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Framed advertising showcard for Norfolk Food of Strength baby food. The lithographed sign is set against a pale blue ground with the brand name Norfolk in red-outlined block letters flanked by decorative fleur-de-lis flourishes. Three monochrome panels to the centre, titled Expectation, Realization, and Satisfaction, depict an eight-month-old infant weighing 29 lbs interacting with product cans and drinking from a cup. The lower section features the slogan My Sole Support and the title Food of Strength. The piece is housed in a dark-stained stepped oak frame with original glass and a brown paper backing.
32 1/4 inches x 23 1/4 inches.
Condition report:
Areas of damage throughout. The print shows signs of age-related wear including overall paper toning and spots of foxing throughout the light-coloured background (photo 1). A prominent moisture stain is visible in the upper left corner (photo 5). A faint horizontal surface scratch extends across the middle of the central and right panels (photo 4). The frame is in good structural condition with minor scuffs and finish wear consistent with age (photo 7). The rear paper backing is fragile with multiple tears and old adhesive residue (photo 9).
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