Lot 155: William Younger Scotch Ale Advertising Die Cut Showcard

A William Younger Scotch Ale framed advertising showcard featuring die-cut card elements applied to a deep maroon ground. The display depicts the Father William mascot with a long white beard, yellow top hat, and spectacles, dressed in a black jacket and red, yellow, and green tartan trousers. He is shown holding a glass and a bottle, the latter bearing a printed label for WM YOUNGER & COs, HOLYROOD BREWERIES, and SCOTCH ALE. The upper section contains a cream banner with red and black lettering for No 1 Strong Ale at 6d per bottle. The lower section includes the printed slogans Get ‘younger’ every day and WILLIAM YOUNGER’S, with Scotch Ale rendered in a tartan blackletter font above BREWED IN EDINBURGH. The bottom right corner of the lower panel is marked PROV. PAT. in red. The piece is housed in a black-painted wooden frame with a silver-toned beaded inner slip and an aged cardboard backing.

23 inches x 15.5 inches.