Lot 148: Falk's Falcon Brand Salt Advertising Showcard

A framed chromolithographed advertising showcard for Falk’s Falcon Brand Salt. The central graphic depicts a falcon in flight set within a yellow eight-pointed star, encircled by text stating ‘SALT MUST BE PACKED AT THE PLACE OF MANUFACTURE TO ENSURE CLEANLINESS AND PURITY’. Below the star is a scroll bearing the Latin motto ‘SAL EST SALUS’. The composition features four oval vignettes detailing industrial processes at the salt works: ‘BRINE SPRINGS’, ‘DRYING THE SALT’, ‘DRAWING THE SALT’, and ‘PACKING TABLE SALT’. The vignettes provide a social history record of factory interiors and workers in period attire. Additional text includes ‘TABLE SALT. FACTORY FILLED. DAIRY. BRISK. BUTTER. BROAD.’ The top right vignette is marked ‘AT 130° FAHRENHEIT BEFORE CRUSHING & SIEVING’ and the bottom right ‘SECTION OF TABLE SALT PACKING ROOM’. The showcard is mounted in a bevelled stained oak frame.
32.5 inches x 23.5 inches.