Lot 121: Wm. Younger's Wee Willie Light Pale Ale Advertising Showcard
1 view
Wm. Younger’s Wee Willie Light Pale Ale advertising showcard. The rectangular cardboard display features a bright yellow ground printed with dark brown typography reading WM YOUNGER’S above the brand name Wee Willie in bold blue script. An oval bottle label replica is printed at the upper left, centering a blue triangular trademark and a white scroll reading Wee Willie, surrounded by a border reading WM. YOUNGER & CO’S LIGHT PALE ALE BREWERS, EDINBURGH. The lower right features a graphic illustration of the Father William character depicting an elderly bearded man in a top hat and red waistcoat holding a glass of ale. The reverse is unprinted and fitted with a die-cut fold-out cardboard easel strut and a twisted string hanging loop threaded through two punched eyelets.
Width: 8 3/8 inches
Height: 6 inches.
Condition report:
The front face displays visible surface creasing near the top centre and along the lower left edge (photo 1). Notable rubbing, scuffing, and paper loss showing the white card core are present over the character\'s coat and hat brim at the lower right, as well as along the edges and corners (photo 1). Minor staining and foxing spots are visible on the yellow ground (photo 1). The reverse shows paper tape remnants and surface skinning along the left edge, with general age-toning to the cardboard (photo 2). The rear easel strut and suspension string remain intact and functional (photo 2).
Share this lot: