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Lot 102: Whitbread's London Stout Advertising Showcard

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Start price: £50

Estimated price: £100 - £200

Buyer's Premium: 16%

A Whitbread & Co. advertising showcard for London Stout. The lithographic print on paper features a central illustration of a dark glass bottle with a detailed label displaying the stag’s head trade mark and brewery wording. The composition includes bold black serifed block lettering with red shadowing for the brand header, situated above a red circular price roundel reading 2 1/2 D. Product wording is presented in brown and blue typography. The bottom margin features a printed mark for J. M. KRONHEIM & CO. LONDON & MANCHESTER. The print is housed in a dark-stained wooden frame with M L & S incised into the bottom rail. The reverse is sealed with brown paper bearing handwritten notations 19 1/4 and 9 1/4.
Visible print 15.25 inches by 20 inches. Overall framed dimensions 16.5 inches by 21.25 inches.


Condition report:

General yellowing and surface discolouration is visible across the paper surface (photo 1). A cluster of dark spots and minor staining is present in the lower-left area of the print near the base of the bottle illustration (photo 2). The dark-stained wooden frame exhibits minor surface wear, dust, and scuffing (photo 1). The backing paper is intact but shows wear and creasing at the edges (photo 5).