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AP saleroom No Reserve 2-Day Sale

AP saleroom No Reserve 2-Day Sale

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Lot 78: Michelin Tyres Motoring Enamel Advertising Sign

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This auction ended on 4 July 2026.

Start price: £240

Estimated price: £500 - £1,000

Buyer's Premium: 16%

Sold for: £1,500

A motoring enamel advertising sign for Michelin Tyres featuring a horizontal three-band design. The broad central blue band displays the brand name in bold white block lettering above the word Tyres in a rounded sans-serif font. The upper yellow band is decorated with the Royal coat of arms in blue and bears the legend BY APPOINTMENT TO HIS LATE MAESTY KING EDWARD VII. The lower yellow section contains the mark for BLACKS ADVIS AGENCY LONDON. The sign is constructed of enamel on a heavy-gauge steel plate.

30 x 24 inches.