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AP saleroom No Reserve 2-Day Sale

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Lot 530: The James Cycles Enamel Advertising Sign

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This auction ended on 5 July 2026.

Start price: £200

Estimated price: £400 - £800

Buyer's Premium: 16%

Sold for: £380

Black ground motoring enamel advertising sign. The central design features a white scroll graphic containing the brand name THE JAMES in red block lettering with black outlining. Above the scroll, the text reads AGENT FOR in red with white outlines. Below, the word CYCLES is rendered in white lettering with red outlines. The company slogan QUALITY FIRST & LAST is positioned at the base in a similar white and red font. 17 x 12 inches.