Lot 459: Villiers Model De Luxe Free Wheel Advertising Showcard

An advertising showcard for the Villiers Model De Luxe Free Wheel. The printed card features a vibrant orange ground with bold typography in white and black reading THE VILLIERS MODEL DE LUXE FREE WHEEL. A lower black bar carries the slogan RUNS ON ONE ROW OF BALLS. The central graphic depicts a bicycle freewheel sprocket with a cut-away inset showing internal ball bearings, marked TO UNSCREW and MADE IN ENGLAND. Constructed from heavy board, the reverse features a pre-cut fold-out easel back with an incised heart motif to the stand.
9 x 13 inches.