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Lot 427: Fry's Chocolate Five Boys Enamel Advertising Sign

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This auction ended on 5 July 2026.

Start price: £300

Estimated price: £600 - £1,200

Buyer's Premium: 16%

Sold for: £500

Enamel advertising sign featuring a dark blue ground with white block lettering for Fry’s Chocolate. A central rectangular white panel displays five monochromatic portrait vignettes of a young boy in a sailor collar, titled below as Desperation, Pacification, Expectation, Acclamation, and Realization. The upper section bears royal warrants to T.M. The King and Queen and H.M. Queen Alexandra. Small lettering to the lower left edge identifies the maker as J.S. Fry and Sons Ltd Bristol and London. 29.5 x 21.5 inches.