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AP saleroom No Reserve 2-Day Sale

AP saleroom No Reserve 2-Day Sale

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Lot 425: Fry's Chocolate and Cocoa Enamel Advertising Sign

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This auction ended on 5 July 2026.

Start price: £600

Estimated price: £1,200 - £2,400

Buyer's Premium: 16%

Sold for: £1,050

A rectangular enamel advertising sign featuring a white ground with green lettering and graphics. The upper section displays the testimonial “NO BETTER FOOD” attributed to Dr Andrew Wilson. F.R.S.E. &c. The central area is decorated with two three-leaf clovers, one containing the text Fry’s High Class Chocolate and the other Fry’s Pure Concentrated Cocoa. The base of the sign is inscribed 300 Gold Medals & Diplomas. To the bottom right is the maker’s mark for Stainton & Hulme L -HAM, and to the bottom left is a registration mark RD NO 3 15.
29 x 20.5 inches.