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AP saleroom No Reserve 2-Day Sale

AP saleroom No Reserve 2-Day Sale

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Lot 424: Fry's High Class Chocolate Enamel Advertising Sign

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This auction ended on 5 July 2026.

Start price: £140

Estimated price: £300 - £600

Buyer's Premium: 16%

Sold for: £420

White ground enamel sign featuring a central navy blue shield with the brand name Fry’s in bold white type. The shield includes the slogans High Class and Chocolate. To the top is the inscription By Royal Warrant, with 300 Gold Medals &c. to the lower section. A navy blue border frames the composition. Marked to the bottom right edge for the Birmingham Enamelling Co., B.I.R. ST.
24 x 30 inches.