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Lot 421: Tower Tea Coffee and Cocoa Enamel Advertising Sign

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This auction ended on 5 July 2026.

Start price: £200

Estimated price: £400 - £800

Buyer's Premium: 16%

Sold for: £460

A vertical enamel advertising sign for Tower Tea Limited, London, promoting the Triplets of Tower Tea, Tower Coffee, and Tower Cocoa. The sign features a yellow ground with bold black block lettering shadowed in white, alongside decorative script product names and the slogans Three Joys of Life Morning and Evening and If you like one try t’other. A circular trademark logo at the base depicts a castle tower with a flag and the word STRENGTH in blue. The address 26, Cannon St., E.C. is visible at the bottom edge. The reverse is heavily oxidised with a hand-painted green numeral 7.
9.5 x 30 inches.