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Lot 419: Bass & Co's Pale Ale Advertising Sign

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This auction ended on 5 July 2026.

Start price: £80

Estimated price: £150 - £300

Buyer's Premium: 16%

Sold for: £420

Bass & Co’s Pale Ale advertising sign featuring a polished black slate ground with deeply incised V-cut lettering finished in gold leaf. The layout consists of Bass in a curved serif font above & Co’s, with the iconic red triangle trademark positioned centrally above Pale Ale in straight serif lettering. The heavy slate slab has a natural unfinished reverse.
18 x 36 inches