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AP saleroom No Reserve 2-Day Sale

AP saleroom No Reserve 2-Day Sale

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Lot 405: Simonds Reading Advertising Mirror

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This auction ended on 5 July 2026.

Start price: £50

Estimated price: £100 - £200

Buyer's Premium: 16%

Sold for: £150

A Simonds of Reading advertising mirror. The mirror field features cream serif lettering for SIMONDS with black drop shadows, positioned above the city name READING. at the base. The central graphics include a red hop leaf trademark flanked by the wording PALE ALES and AND STOUTS. To the top centre is a multi-colour Royal Coat of Arms with a black cartouche below reading BY APPOINTMENT TO THE LATE KING GEORGE V. The piece is set within a dark-stained wooden frame with three metal mounting tabs.

23.5 inches x 17.5 inches.