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AP saleroom No Reserve 2-Day Sale

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Lot 368: Wills's Flag Cigarettes Enamel Advertising Sign

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This auction ended on 5 July 2026.

Start price: £200

Estimated price: £400 - £800

Buyer's Premium: 16%

Sold for: £550

A navy blue ground enamel advertising sign for Wills’s Flag Cigarettes. The upper section features the brand name in white and red serif lettering with white and black outlines. The central graphic depicts a pack of Flag Cigarettes at an angle, featuring a Union Jack flying from a flagpole on a green ground above a silhouette of a battleship. The pack illustration is marked W.D. & H.O. Wills and includes text along the side for 10 Cigarettes. The lower portion of the sign displays the word Cigarettes in white block lettering.
24 x 34 inches.