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AP saleroom No Reserve 2-Day Sale

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Lot 358: Westward Ho! Smoking Mixture Enamel Advertising Sign

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This auction ended on 5 July 2026.

Start price: £140

Estimated price: £300 - £600

Buyer's Premium: 16%

Sold for: £360

An enamel advertising sign for W.D. & H.O. Wills Westward Ho! smoking mixture. The sign features a green ground with yellow serif and sans-serif lettering. The central graphic displays a detailed tobacco packet illustration featuring three 16th-century sailing ships, a coat of arms, and portraits of Sir Amyas Leigh and Salvation Yeo. The lower margin is inscribed Issued by The IMPERIAL TOBACCO Co (of Great Britain & Ireland) LTD. The packet illustration includes registered trade mark numbers 15379 and 5908. It measures 18 x 36 inches.