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AP saleroom No Reserve 2-Day Sale

AP saleroom No Reserve 2-Day Sale

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Lot 349: Gossages' Dry Soap Enamel Advertising Sign

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This auction ended on 5 July 2026.

Start price: £100

Estimated price: £200 - £400

Buyer's Premium: 16%

Sold for: £420

A Gossages’ Dry Soap enamel advertising sign with a dark blue and yellow ground. The central lettering ‘Gossages” is rendered in bold white block characters with black drop-shadowing, set diagonally across a red banner. Below, the words ‘Dry Soap’ are featured in white script. To the upper left, the ‘Wheel Brand’ trademark displays a ship’s wheel icon flanked by ‘WHEEL’ and ‘BRAND’ in white.
23 x 12 inches.