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AP saleroom No Reserve 2-Day Sale

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Lot 347: Californian Borax Enamel Advertising Sign

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This auction ended on 5 July 2026.

Start price: £200

Estimated price: £400 - £800

Buyer's Premium: 16%

Sold for: £320

A vertical rectangular enamel advertising sign for Californian Borax, featuring a white ground with navy blue lettering and graphics. The top section displays a royal crest under the heading Queen’s Patent, positioned above the brand name Californian in quotation marks. The central layout includes three circular logos depicting crystal clusters with the word Borax, separated by slogans advertising Extract of Soap and Best Dry Soap. The lower section features lettering for Starch Glaze and In Packets – Sold Here.

6.5 x 19 inches.