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AP saleroom No Reserve 2-Day Sale

AP saleroom No Reserve 2-Day Sale

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Lot 325: Hudson's Soap Enamel Advertising Sign

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This auction ended on 5 July 2026.

Start price: £100

Estimated price: £200 - £400

Buyer's Premium: 16%

Sold for: £460

A circular enamel advertising sign for Hudson’s Soap featuring a red ground with a central horizontal blue band. The brand name HUDSON’S is displayed in white block lettering to the centre, positioned between two yellow elongated hexagonal panels reading BUY and SOAP in dark blue. The sign is finished with a yellow outer border. A maker’s mark for the Imperial Enamel Co. of Birmingham is visible to the lower edge.
Diameter: 10 inches.