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General Advertising Auction at Thruxton Race Circuit

General Advertising Auction at Thruxton Race Circuit

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Lot 63: Fry's Chocolate Five Boys Enamel Advertising Sign

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This auction ended on 19 March 2026.

Start price: £4,500

Estimated price: £8,000 - £10,000

Buyer's Premium: 16%

Sold for: £7,000

Early 20th-century enamel sign for Frys Five Boys cocoa featuring the famous emotional progression campaign on a royal blue ground 32 x 22 inches